Rotoris Raises ₹70 Crore After 2,100-Watch Sell-Out; Registry Nears 1 Lakh
The Gurugram-based watch brand plans to expand production, invest in research and development, and grow its appointment-based retail presence in India and overseas.
Information checked on October 28, 2026
Indian watch brand Rotoris has raised ₹70 crore in Series A funding, led by Blume Ventures, as it looks to expand a business built around numbered timepieces and invitation-based access.
The Rotoris funding announcement, dated October 27, follows what the company describes as a rapid sell-out of its first collection. According to Rotoris, all 2,100 numbered watches in its founding release sold out within days of the February 2026 launch.
The company says nearly 1 lakh people have since registered for access through the Rotoris Registry. That represents interest in its collections; it is not a count of completed purchases.
The new capital will support research and development, increased production capacity and the expansion of Rotoris House, the brand’s physical spaces for meeting customers by appointment.
Blume Ventures Leads the Rotoris Funding Round
Alongside Blume Ventures, the Series A included participation from 9Unicorns and Centricity, according to the announcement.
Other participants included family-office investors associated with Diwakar Goel, Atul Singh and Adhiraj Burman. Actor and television host Rannvijay Singha also invested.
The round gives Rotoris additional resources to develop its products and serve customers across more locations.
Blume’s investment reflects its backing of the founders’ ambition to build an Indian luxury brand for international markets. For Rotoris, the next stage involves turning the interest generated by its early collections into sustained sales and a dependable ownership experience.
The Entrepreneurs Behind the Watch Brand
Rotoris is led by co-founders Aakash Anand and Prerna Gupta.
Anand previously built and scaled the fragrance business Bella Vita before exiting it. Gupta leads Rotoris, with the company highlighting her work in brand development and customer experience.
Their approach centres on design, controlled production runs and a direct relationship with customers.
Rotoris positions its watches around personal ambition and achievement. Its collections are intended to appeal to people purchasing a significant watch for themselves, as well as collectors looking beyond established international names.
The founders have described watches as the starting point for a broader luxury-house ambition, although the funding announcement did not set out a timetable for additional product categories.
How the Rotoris Registry Works
The Rotoris Registry is central to the company’s sales model.
According to its website, prospective customers request access, complete a profile and receive access to collections once approved. They can then explore available timepieces and proceed with a purchase.
The process makes registration a step towards ownership, rather than an order in itself.
Rotoris also operates an introduction programme called Rotoris Access. Existing owners can introduce two people to the brand. Those individuals complete their profiles before receiving access to the collections.
From a business perspective, this structure gives Rotoris a way to maintain contact with interested customers between releases. Its effectiveness will depend on how many registrants eventually purchase, how consistently the company fulfils orders and whether owners return for later collections.
Limited Production and Individually Numbered Watches
Rotoris releases collections with stated production quantities and individually numbered pieces.
The company says watch numbers are engraved on the casebacks, with documentation accompanying each timepiece. These details allow customers to identify their watch within a particular release.
Its launch portfolio included Auriqua, Monarch, Astonia, Arvion and Manifesta, with different designs across the collections.
Two prominent ranges in its current offering are Manifesta and Astonia.
Manifesta places emphasis on decorative dials. Current variants listed by the brand include lapis lazuli, imperial jade and mother of pearl. Differences in the materials form part of the collection’s visual identity.
Astonia focuses on chronograph styling and timing functions. Rotoris identifies the movement in its current collection as the Swiss Ronda 5030.D quartz chronograph calibre.
A chronograph adds a stopwatch function to conventional timekeeping. The collection includes a 42 mm case format, sapphire crystal and multiple timing displays.
These specifications help explain the products behind the brand’s positioning, alongside its emphasis on design and limited availability.
Assembly in Gurugram With International Component Sourcing
Rotoris says its watches are assembled and tested by hand at the Rotoris Atelier in Gurugram.
The company’s announcement describes a facility equipped with machinery from Switzerland. Its broader sourcing information identifies components from specialist manufacturing locations across several countries.
The operating model therefore combines Indian design and assembly with an international supply chain.
As production expands, consistent assembly, inspection and service will become increasingly important. Customers buying a premium watch expect the product and after-sales support to remain dependable well beyond the initial purchase.
That makes production capacity only one part of the expansion. The systems supporting quality and customer care will also need to grow.
Overseas Interest Shapes Expansion Plans
Rotoris says approximately 40% of its demand comes from outside India, naming the United States, Dubai and Australia among its markets.
The announcement describes this as demand. It does not establish that overseas buyers account for the same proportion of revenue or completed sales.
The company plans to expand its Rotoris House presence to Mumbai and New York, building on its existing New Delhi location.
Its website lists Rotoris House in Greater Kailash 3, New Delhi, as open by appointment. The space allows customers and owners to meet the brand and view its collections in person.
The proposed international expansion would give Rotoris a physical presence closer to some of the customers it says are already showing interest.
What the ₹70 Crore Will Support
Rotoris funding has identified three principal uses for the investment: research and development, expanded production and a larger Rotoris funding House footprint.
Together, these address product development, supply and customer access.
The company’s challenge is to increase its capacity while maintaining the appeal of clearly defined production runs. Additional collections can broaden the offering, but each release will need to earn customer interest through its design, execution and ownership experience.
The next meaningful indicators will include completed deliveries, purchases from registry members, repeat customers and the opening of the planned locations.
The funding gives Rotoris funding room to pursue that expansion. Its longer-term position will depend on how effectively it converts early attention into a watch business that customers continue to trust.
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