Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT

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Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT, introducing a new chapter in India’s digital advertising landscape as artificial intelligence platforms become part of consumer discovery journeys. The move highlights how brands are exploring AI conversations as a new way to connect with customers beyond traditional search engines and social media platforms.

Honasa Consumer Ltd., the parent company of Mamaearth, has partnered with global advertising technology company Criteo to bring the brand into ChatGPT’s advertising ecosystem. The development reflects a broader transformation in digital marketing, where consumers are increasingly using artificial intelligence tools for information, recommendations, and purchase decisions.

For years, search engines and social media networks have been the primary platforms where brands competed for consumer attention. However, the rise of generative AI is creating a new environment where conversations with AI assistants may influence how customers discover and evaluate products.

AI Marketing Enters a New Phase

Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT as artificial intelligence changes the way companies approach digital marketing.

Traditional online advertising has mainly focused on keyword searches, social media targeting, and website traffic. Brands have invested heavily in search engine optimisation, paid advertisements, influencer marketing, and e-commerce promotions.

AI-powered platforms introduce a different model where users interact through natural conversations.

Instead of searching for a product using specific keywords, consumers can ask AI assistants questions about their requirements and receive personalised information.

For example, users may ask for skincare recommendations, product comparisons, or solutions for specific concerns. This creates opportunities for brands to become part of the conversation at the moment when consumers are actively looking for guidance.

Through Criteo Partnership

Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT through its partnership with Criteo, highlighting the growing interest in AI-based advertising solutions.

Criteo is a global advertising technology company focused on commerce media and performance marketing. The collaboration represents an effort to explore how brands can engage consumers within emerging AI-driven environments.

Mamaearth, owned by Honasa Consumer, has built a strong digital presence through online platforms, e-commerce channels, and direct consumer engagement.

The company’s digital-first approach has helped it connect with customers through technology-driven marketing strategies.

The move into AI advertising reflects how consumer brands are adapting to new platforms where purchasing decisions are increasingly influenced by digital experiences.

Consumer Behaviour Shifts Toward AI Conversations

Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT as consumer behaviour continues evolving with the growth of artificial intelligence.

Consumers today use multiple digital platforms during their buying journey.

Earlier, product discovery mainly happened through:

Search engine results
Social media advertisements
Online marketplaces
Brand websites

Now, AI assistants are becoming another source of information.

People are increasingly using AI tools for:

Product research
Recommendations
Comparisons
Learning about brands
Making purchasing decisions

This shift means companies may need to rethink how they build visibility in digital spaces.

Future marketing strategies may not only focus on ranking in search results but also on being relevant within AI-generated recommendations.

Opens Opportunities for AI-Powered Advertising

Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT, demonstrating how artificial intelligence could create a new category of digital advertising.

Every major technology shift has created new advertising opportunities.

Search engines created search marketing, allowing brands to reach users based on intent-driven queries.

Social media platforms introduced interest-based advertising and influencer marketing.

E-commerce platforms created marketplace advertising where brands compete directly during shopping decisions.

AI conversations may represent the next evolution by combining information discovery, recommendations, and consumer interaction in one place.

For advertisers, this could mean reaching customers during meaningful conversations rather than interrupting their online activity.

Brands Explore AI Discovery

Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT as companies begin exploring how artificial intelligence influences brand visibility.

In traditional digital marketing, brands focus on search rankings, advertisements, and social media engagement.

In AI-driven environments, brands may need to ensure that their information is accurate, trustworthy, and easily understood by intelligent systems.

Important factors for future AI visibility may include:

Strong Brand Reputation

Customer trust and online credibility can influence purchasing decisions.

Quality Digital Content

Clear product information helps consumers understand brand offerings.

Consumer Feedback

Reviews and experiences may continue playing an important role in brand perception.

The ability to participate effectively in AI conversations could become an important advantage for companies.

Rise of Conversational Commerce

Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT during a period when conversational commerce is gaining attention worldwide.

Conversational commerce refers to using digital conversations to support product discovery, recommendations, and purchasing decisions.

AI assistants can potentially reduce the distance between customer questions and buying choices by providing information within a single interaction.

Instead of visiting multiple websites, consumers may increasingly use AI platforms to understand products before making decisions.

For brands, this creates a new opportunity to engage customers through helpful and relevant conversations.

Signals the Future of Digital Marketing

Mamaearth Has Become the First Indian Brand to Run Ads on ChatGPT, representing a significant development in India’s digital marketing ecosystem.

The partnership between Honasa Consumer, Criteo, and ChatGPT reflects how companies are preparing for a future where artificial intelligence becomes an important part of consumer interaction.

AI advertising is still an emerging space, but its growth highlights a major change in how people discover information and make decisions online.

As artificial intelligence becomes more integrated into everyday digital experiences, brands will need to adapt their strategies across search engines, social media platforms, marketplaces, and AI-powered conversations.

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