How Two Sisters Built the Suta Saree Brand From ₹6 Lakh to ₹73.5 Crore in Revenue
Founded by Sujata and Taniya Biswas in 2016, the Mumbai-based business combined Indian textiles, personal storytelling and direct customer relationships to grow from a small venture into a national retail brand.
The Suta saree brand began with ₹6 lakh from the personal savings of sisters Sujata and Taniya Biswas. They left established professional careers to build a business around sarees, working closely with weavers and learning the demands of fashion retail as they went.
By FY2024–25, Suta reported ₹73.5 crore in revenue. That figure covers the financial year ended 31 March 2025.
Behind the headline is a story of identifying a customer need, developing a recognisable brand and building the operations to support it. The journey also includes the financial pressures that come with running a growing consumer business.
The Sisters Behind the Suta Saree Brand
The founders brought experience in engineering, management and business to their new venture.
According to Suta’s official founder profiles, Sujata Biswas studied at CET Bhubaneswar and IIFT Delhi. She worked with the Essar and Jindal groups and was pursuing a PhD in e-commerce at IIT Bombay before choosing to build Suta.
Taniya Biswas studied engineering at NIT Rourkela and completed an MBA at IIM Lucknow. Her experience included production management at Tata Refractories and strategy consulting at IBM.
Their company’s name combines “Su” from Sujata and “Ta” from Taniya. Suta also means “thread” in Bengali, giving the name a connection to the craft at the centre of the business.
Starting Small and Working With Weavers
Suta’s own account dates its beginning to 2016, with two weavers. Reporting on the founders’ journey places their early sourcing work in Santipur, West Bengal.
The sisters initially handled tasks themselves, including sourcing, packing and shipping orders. With limited starting capital, those everyday responsibilities were part of building the business.
This close involvement meant the founders had to understand both sides of the operation: what customers wanted and what producing and delivering a saree required.
The brand now describes a network of more than 17,000 artisans and weavers across India. That is a reported production network, distinct from the company’s direct employee count.
Its growth shows how a consumer brand can connect traditional textile production with a wider market through design, distribution and customer communication.
Making Sarees Part of Everyday Dressing
The sisters wanted sarees to feel comfortable and easy to wear beyond special occasions.
Soft fabrics, including mul cotton, became part of Suta’s identity. Its product approach also addressed practical needs: the founders have discussed blouse alterations and pre-draped options that reduce the preparation involved in wearing a saree.
These choices linked the appeal of Indian textiles with the routines of contemporary customers.
Storytelling Became Part of the Product
Suta gives products individual names and accompanying stories or descriptions. The founders have also appeared in product photography themselves, giving customers a familiar connection with the people building the brand.
In a May 2025 interview with YourStory, the sisters described keeping design, content, digital marketing, warehousing and product shoots in-house. They said that involvement helped them maintain a personal touch and correct mistakes quickly.
Growing Beyond Online Sales
Suta began as an online-first business and subsequently expanded through physical stores.
By May 2025, Business Today reported that the brand had reached 15 stores. The founders discussed using franchise partnerships to support expansion, alongside company involvement in running the retail experience.
Stores give customers an opportunity to feel fabrics, examine colours and try products before buying. For a textile business, that experience can complement the convenience and reach of online shopping.
The company has also broadened its range beyond sarees. Its current catalogue includes blouses, other womenswear, menswear, accessories and home products.
This creates opportunities to serve more of an existing customer’s needs, while adding demands around inventory, merchandising and product consistency.
What Suta’s ₹73.5 Crore Revenue Figure Shows
The financial context is important to understanding the scale of the business.
According to Startup Pedia’s 5 March 2026 report, citing filings with the Registrar of Companies, Suta recorded the following results:
| Financial measure | FY2023–24 | FY2024–25 |
|---|---|---|
| Reported revenue | ₹75.8 crore | ₹73.5 crore |
| Net result | ₹73 lakh profit | ₹30 lakh loss |
Revenue declined by approximately 3% in FY2024–25. The report also placed annual advertising and promotional expenses at ₹17.6 crore.
These figures show that building a recognisable brand and maintaining profitability are separate challenges. Suta had established meaningful business scale, while still facing the need to manage customer acquisition costs and operating expenses.
The ₹73.5 crore figure is therefore a dated revenue milestone in its journey, rather than evidence of uninterrupted annual growth.
Building a Bootstrapped Business
Suta’s founders have repeatedly described the company as bootstrapped, with personal savings and money generated through the business supporting its development.
In a July 2025 interview with NDTV Profit, they said they had not taken outside investment and wanted to grow at a pace that preserved quality and control.
They also acknowledged using loans. Bootstrapping in this context describes their approach to equity funding; it does not mean the business has operated without borrowing.
That approach gives founders greater ownership of decisions, while making cash flow, inventory and expansion choices especially important.
What Entrepreneurs Can Learn From Suta
The Suta saree brand offers practical lessons for aspiring founders: understand a customer’s needs, develop a distinctive product identity and stay involved in the details that shape the buying experience.
The sisters combined their business backgrounds with an interest in textiles, then built capabilities in sourcing, design, marketing and distribution.
Their journey is inspiring because it shows how a focused idea can develop into a substantial business through sustained work. The next challenge is equally practical: turning that scale into dependable profitability while retaining the customer relationships and product character that helped Suta grow.
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