Nua Secures $50 Million From Peak XV and Filter Capital to Expand Women’s Wellness Business
Nua Secures $50 Million From Peak XV and Filter Capital in a Series C funding round as the women’s wellness startup prepares for its next phase of growth.
The round was led by Peak XV and Filter Capital, with participation from existing investors Mirabilis Investment Trust and Footpath Ventures. The transaction includes both a primary capital raise and a secondary component, allowing some existing investors and angel investors to partially exit.
Founded in 2017, Nua has built its business around women’s wellness, with products spanning period care, maternity care and everyday intimate care. The company says it currently serves more than 3 million women and girls every month.
The latest funding will be used across several areas of the business, including brand building, expanding reach and distribution, and strengthening research and development capabilities.
Nua Secures $50 Million in Series C Funding
Nua Secures $50 Million From Peak XV and Filter Capital as the company looks to expand its women’s wellness business.
The Series C round combines primary and secondary transactions. The primary component provides capital to the company, while the secondary component allows some existing shareholders to sell part of their holdings.
According to the funding announcement, the secondary transaction offers partial exits to Kae Capital, Lightbox VC and existing angel investors.
Existing investors Mirabilis Investment Trust and Footpath Ventures also participated in the round.
The investment gives Nua additional capital for its next stage of expansion while bringing Peak XV and Filter Capital into the company’s investor base.
Nua Plans to Invest in Brand Building and Distribution
The capital raised by Nua is planned for several areas that the company considers important to its next phase of growth.
The startup plans to focus on:
Brand Building
Nua intends to continue investing in its brand as it expands its presence in the women’s wellness category.
Reach and Distribution
The company plans to expand its reach and distribution, allowing its products to become available to more consumers.
Research and Development
Nua also plans to strengthen its R&D capabilities and build what it describes as a broader innovation pipeline across women’s wellness.
These areas form the core of the company’s stated plans for deploying the new capital.
Nua Serves More Than 3 Million Women and Girls Every Month
Nua was founded in 2017 and has developed a portfolio covering several areas of women’s wellness.
According to the company, it currently serves more than 3 million women and girls every month.
Its product categories include:
- Period care
- Maternity care
- Everyday intimate care
Nua describes its period-care offering as “Zero Irritation” period care, while its broader product portfolio is focused on addressing different aspects of women’s everyday wellness.
The company says its approach is centred on identifying needs in women’s wellness and developing products around those requirements.
Nua Expands Beyond Products With Digital Offerings
Nua has also expanded its consumer engagement beyond its physical product portfolio.
The company has recently introduced digital offerings including the Nua Period Tracker App and SecretKeeper chat.
The Period Tracker App provides a digital platform connected to menstrual health, while SecretKeeper chat extends Nua’s consumer interaction into a digital format.
These offerings form part of the company’s wider ecosystem as it looks to engage with consumers beyond individual product purchases.
Nua’s Revenue Run Rate Increased From ₹100 Crore to ₹500 Crore
Nua founder and CEO Ravi Ramachandran said the company increased its annualised revenue run rate from ₹100 crore to ₹500 crore in 24 months, while remaining profitable.
The statement was made in connection with the latest funding round.
Ramachandran said Nua has focused since its inception on addressing what the company considers neglected needs in women’s wellness through products designed for women and a brand aimed at young women and girls.
The founder also said the company plans to continue developing products based on the evolving needs of women.
The revenue figures cited by the founder are presented as an annualised revenue run rate rather than reported annual revenue.
Peak XV Highlights Nua’s Position in Women’s Wellness
Peak XV Managing Director Sakshi Chopra described women’s wellness in India as a large and evolving opportunity.
Commenting on the investment, Chopra said Nua has demonstrated an ability to build a brand that resonates with consumers.
Peak XV also described Nua as the fastest-growing brand in the category and the second-largest player online. These are statements attributed to Peak XV in connection with its investment and should be understood as the investor’s characterization of the company’s position.
The investment firm said it is partnering with Ravi Ramachandran and the Nua team as the company continues developing its women’s wellness business.
Nua’s Next Phase Focuses on Innovation
The latest funding gives Nua Secures $50 Million capital to strengthen its existing operations while developing new products and capabilities.
Research and development will be one of the areas receiving attention as the company works on its innovation pipeline.
For Nua, this means continuing to develop products across its existing women’s wellness categories while exploring additional opportunities within the broader segment.
The company’s stated approach is to anticipate changing consumer needs and build products around those requirements.
A Combination of Products and Digital Consumer Engagement
Nua’s business now includes both physical wellness products and digital consumer offerings.
Its product categories cover period care, maternity care and intimate care, while its digital offerings include the Nua Period Tracker App and SecretKeeper chat.
This combination gives the company multiple ways to interact with consumers across different parts of their wellness journey.
The latest funding is expected to support the company’s expansion across these areas, with brand building, distribution and R&D identified as key priorities.
Nua Moves Into Its Next Growth Phase
Nua Secures $50 Million From Peak XV and Filter Capital as the women’s wellness company prepares to invest further in its brand, distribution network and research capabilities.
The Series C round includes both primary and secondary components, with participation from existing investors and partial exits for some earlier backers.
Since its founding in 2017, Nua has expanded across period care, maternity care and everyday intimate care, while also introducing digital offerings such as its Period Tracker App and SecretKeeper chat.
With more than 3 million women and girls served every month, the company is now using its latest funding to support the next stage of its women’s wellness business.
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